Every month, YouTube records two billion+ active users, almost 25% of the global population! And guess what? While YouTube is available in more than 100 nations and 80 languages, Statista shows its largest viewership is in India, where 467 million people utilise the service every month. The numbers prove that starting a Youtube channel and becoming a YouTuber can be lucrative. The platform has a great established audience and gives exposure to all kinds of content. Not to mention it’s a fun career that would especially suit someone into vlogging and taking videos.
You might not be an actor or famous singer, and yet you can rise to fame by becoming an influencer! Nowadays, influencers are bagging endorsement opportunities that were once reserved only for celebrities. However, becoming an influencer comes with its own set of challenges (some that often celebrities face), such as privacy concerns, copyright infringement and much more. Welance provides Creator Protect Insurance so influencers can create content, knowing that we’ve got them covered in tricky situations.
Learn more about How Influencer Marketing is Democratizing Celebrity Endorsement in our latest article.
Have you ever received an email or notification about a login attempt on one of your accounts, but you never attempted it? This indicates account takeover, a common and growing threat in today’s digital landscape.
Account takeover is an identity theft where cybercriminals gain unauthorized access to your accounts, steal your personal information, or use your account for fraud. And since the impact of social media influencers is quite high on the general public, such incidents can negatively impact businesses and the economy.
The internet has revolutionized the way people create, publish and share content. However, with the ease of use and convenience of the internet comes the risk of online threats. One of the most significant threats to digital creators is a ransomware attack.
Did you know 80% of organizations were hit by a ransomware attack in 2021? With such a significant ratio, digital creators must secure their accounts against this attack.
Insurance is a must for any digital creator. Like any tangible business or service, creators are subject to various dangers that could cause them to lose a considerable amount of money, damage their reputation, or even close their business.
Refer below set of FAQs on multiple risks faced by creators and how creator protect plan can help mitigate those.
As a content creator, have you ever considered the value of your digital assets? From original content to social media accounts, these assets are crucial to your online presence and can be just as valuable as physical assets.
In fact, according to a study by Market And Market, the global digital asset management market size is projected to reach USD 8.0 billion by 2027 from USD 4.2 billion in 2022, at a CAGR of 13.6%. As the world becomes more digitized, content creators need to prioritize the protection of their digital assets.
Creator Protection Plan is a comprehensive plan that enables access to Welance platform and comes with an insurance policy underwritten by SBI general insurance limited. With internet being the primary mode of business for most of the digital creators, the creators and their followers are exposed to a wider risk online. The use of internet has brought convenience for many, but, it has also been responsible for exposing individuals to perils like cyber-attacks. Considering the exposure to online risks, “Creator Protect” provides protection to financial losses arises from Cyber Risks only in line with Cyber-attack.
As a content creator, you know the importance of staying ahead of the curve regarding the latest trends and algorithm changes. But what about the risks that come with having a strong online presence? Impersonation is an ever-present danger that can have devastating consequences for content creators.
Impersonation involves pretending to be someone else to deceive others, and it can take many forms, from creating fake social media accounts to identity theft. But why are the cases of impersonation increasing, and why is this such a big challenge for content creators? A report by the Anti-Phishing Working Group found a 22% increase in phishing attacks in the first quarter of 2020, with most attacks occurring on social media platforms.
Did you know that content creators and influencers face an increased risk of being sued for libel and defamation in today’s digital age? With the rise of social media and the internet, it is easier than ever for individuals to spread false information that can damage someone’s reputation. And this is one of the prime reasons of increasing need for social media influencer insurance.
Have you heard of the creator economy? If not, you might miss out on one of the biggest opportunities of the digital age. With a market size estimated at over $100 billion, the creator economy is changing how we work, create, and consume content.
But what exactly is the creator economy, and how can you make the most of this emerging market? From bloggers and podcasters to social media influencers and YouTube stars, individuals are monetizing their skills and passions, creating sustainable careers, and building loyal audiences.