How a Strong Business Proposal can get you more Business Deals?


Had a call with a prospect, and you have sent them the pricing with your services. And you sat back relaxed, waiting for their approval and for the project to kick in. But only it didn’t. Is that all you should have done to get the project? Then you have never created a proposal or have thought about it.

Ideally, you should have shared a proposal with your prospect to convert them to a client. Why? Read along to know more.

Why Write a Good Business Proposal?

What is a Business Proposal?

A business proposal is a crisp document that shows your skills and services alongside the benefits you will bring about with the project for your client. A proposal is tailored to the requirements of a client. You share this document only after you understand a client’s project, needs, and goals.

This leads to: you must know the problems of your prospect to propose a plan. And having a discovery call and a few follow-ups (if needed) is the key to get to this point.

What is the Purpose of a Proposal?

Beat the Competition

Today’s freelancers compete with peers in their industry and must run the race against organizations. A business proposal helps a freelancer brand themselves and give an edge among others.

Cut the Noise

Your success defined in a business proposal makes you stand out in a vast swarm of peers and bidders. It differentiates you against all for the question, “why should a client choose you?”.

Terms and Conditions

Most often, you would mention specific terms and conditions for your services. This part would safeguard you from fraudsters. It also shows how genuinely you are ethical to your clients and work.

How to write a proposal?

A proposal should reflect not only your personality and efficiency but also your experience and success. Follow these points while you write a freelance proposal:

Exude warmth

A tailored proposal reflects warmth and not an automation task. You should sound like a human sitting on the other side of the table who can understand your clients’ pain points.

Avoid Scripted Proposal

However useful are templates, you should always customize your proposal to match the client or prospect. It wouldn’t look good if you use a template with a service that doesn’t fall in your line of business. What if you had agreed to a timeline that is different from your template’s format? So, tailor your proposal that mirrors your terms and conditions smoothly.

Be Persuasive

The proposal should sound attractive enough to ponder at and promising enough to be chosen. Using clear yet confident language helps in this. Avoid vague and confusing statements. Stick to simple language and active voice in your text.

Ensure Correctness

When you write a proposal, please recheck what pricing you have quoted. If you misquote, you have to abide by it to be professional as long as you are under the contract. If you under-price by any chance, you will lose on your hard work. Overpricing can cause a loss in the project.

Depict Success

Attesting your services with a few proofs from your experience with previous or existing clients would help you secure a project efficiently.


There is nothing fancy about committing a typo or a gross mistake in your proposal that shows your hastiness. Proofread your document for errors—both semantic and syntax, even logical fallacies.

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Photo by Danielle MacInnes on Unsplash

How Welance Proposals can Help You?

Welance is a freelance platform that helps you in various dimensions. {Proposal writing is one of them. You only need 3 steps to follow to create a project winning proposal document with Welance:

  1. Enter client details
  2. Add Project terms and conditions
  3. Enter the Pricing structure

Once you create a great proposal using one of our templates, you are good to share the proposal with your prospect. And sit back to put your freelance business on an auto-pilot with other features as well.

Check out some awesome Welance proposal templates here.