As a content creator, you know the importance of staying ahead of the curve regarding the latest trends and algorithm changes. But what about the risks that come with having a strong online presence? Impersonation is an ever-present danger that can have devastating consequences for content creators.
Impersonation involves pretending to be someone else to deceive others, and it can take many forms, from creating fake social media accounts to identity theft. But why are the cases of impersonation increasing, and why is this such a big challenge for content creators? A report by the Anti-Phishing Working Group found a 22% increase in phishing attacks in the first quarter of 2020, with most attacks occurring on social media platforms.