Social media platforms have taken the world by storm, changing how we connect, communicate, and consume content. From Facebook to Instagram and Twitter to LinkedIn, these platforms have become integral to our daily lives, allowing us to share our thoughts, ideas, and experiences with a global audience. With the rise of influencer marketing, social media has also become a platform for individuals to build their brands and generate income.

YouTube, in particular, has emerged as a leading platform for content creators, with millions of users creating and sharing videos on a wide range of topics, from finance and fashion to gaming and education. The impact of social media influencers on the general public is one of the major why brands collaborate with YouTubers and influencers.